Happy Monsters Guard You Digital Campaign / HTML5

Every Spring Festival, the big brands of the use of the market, grab the attention of consumers. This year, minsheng credit card combined with the first hit movie "monster hunt 2", a wave of "meng to bang" integrated marketing. Credit card of the people's livelihood in IP and release the livelihood of the people to catch demon ji hu famous theme credit CARDS, both delicate and beautiful card samples, visual super cured, hu stupid vivid and lovely, and the formation of strong contrast, strength of ring powder.

CubeRights opposite party is responsible for the credit card marketing to borrow the wave Spring Festival of the people's livelihood, the notice is effective communication between the brand and audience, to find and they join points in life are often the most direct way. When it comes to the Spring Festival, "reunion" is often used by the major brands as a creative appeal to the outside world.


每到春节,各大品牌的借势营销铺天盖地,纷纷抢夺消费者的注意力。今年,民生信用卡联合大年初一热映的电影《捉妖记2》,搞了一波“萌到爆炸”的整合营销。民生信用卡携手著名IP胡巴发布民生捉妖记主题信用卡,两张卡样精致唯美,视觉超级治愈,胡巴和笨笨的形象生动可爱,形成强烈的反差萌,实力圈粉。
CubeRights对立方负责民生信用卡这一波春节借势营销,注重的是品牌与受众之间的有效沟通,找到和他们在生活中的连接点往往是最直接的方式。每当提起春节,“团聚”经常被各大品牌作为向外传播的创意诉求。

China Min Sheng Bank
Creative Direction / Planning / Project Managment / Art direction / Design / Animation


On the basis of the original film, tells the story of the demon, and hu jing into the concept of the monster,no matter you are at home or on the way home for the Spring Festival preparing for the Spring Festival, the monster will always behind you silently watching you, give you the most warm company, all the luck and blessings to you. Because of their existence, maybe you won't need the blessing of the door god this year, and you will be happier in 2018 when huba and benben guard you.

Conclusion: the spread of the theme of the people's livelihood: always blessed demon guard you -- in our stereotypes, lich has long been seen as a symbol of evil, but to have such a group of demon, they are the guardians of the human, remained no matter where, as long as there is need, they will immediately appear to help you. Now they will continue to guard your life in a credit card.


在原有电影讲述妖的故事的基础上将胡巴和笨笨打造成【福妖】的概念,无论你是在春节回家的路上还是在家为春节做着准备,福妖总会在身后默默地守护着你,给你最温暖的陪伴,把所有好运和福气统统带到你身边。因为他们的存在,或许你在今年就不需要门神的庇佑了,有胡巴和笨笨守护你的2018年,生活将更加幸福。

由此得出民生此次的传播主题:总有福妖守护你——在我们的刻板印象里,妖一直被看作邪恶的象征,但有这样一群妖,他们从古至今都是人类的守护者,无论身在何处,只要有需要,他们会立刻现身出来帮助你。如今他们将以信用卡的方式继续守护着你的生活。