Every Spring Festival, the big brands of the use of the market, grab the attention of consumers. This year, minsheng credit card combined with the first hit movie "monster hunt 2", a wave of "meng to bang" integrated marketing. Credit card of the people's livelihood in IP and release the livelihood of the people to catch demon ji hu famous theme credit CARDS, both delicate and beautiful card samples, visual super cured, hu stupid vivid and lovely, and the formation of strong contrast, strength of ring powder.
CubeRights opposite party is responsible for the credit card marketing to borrow the wave Spring Festival of the people's livelihood, the notice is effective communication between the brand and audience, to find and they join points in life are often the most direct way. When it comes to the Spring Festival, "reunion" is often used by the major brands as a creative appeal to the outside world.
每到春节,各大品牌的借势营销铺天盖地,纷纷抢夺消费者的注意力。今年,民生信用卡联合大年初一热映的电影《捉妖记2》,搞了一波“萌到爆炸”的整合营销。民生信用卡携手著名IP胡巴发布民生捉妖记主题信用卡,两张卡样精致唯美,视觉超级治愈,胡巴和笨笨的形象生动可爱,形成强烈的反差萌,实力圈粉。
CubeRights对立方负责民生信用卡这一波春节借势营销,注重的是品牌与受众之间的有效沟通,找到和他们在生活中的连接点往往是最直接的方式。每当提起春节,“团聚”经常被各大品牌作为向外传播的创意诉求。