NETEASE Annual Bonus Action Digital Campaign / HTML5

"Monster Hunt 2", namely with the echo of the joint marketing, sweeping the streets, and is one of the Spring Festival of advertising, but again the same subject matter, would always have QingJi Angle and the CubeRights opposite party as the netease new mix them skip the creative agency, find the point of view.

Dedicated to the national life event, a popular online game called "the ghost of the new girl" and "monster hunt 2" launched a new spirit beast. This campaign is aimed at calling on the players to take the baby home... Take a baby home can, how to eat chicken without a word? Eat chicken again! And ding lei to solve the problem?


《捉妖记2》即映，与之呼应的联合营销，席卷大街小巷，堪称广告界的春节档，不过再相同的题材，也总有清奇的角度，本次CubeRights对立方作为此次网易《新倩女幽魂》端游的创意代理，找到了这样的角度。

专注国民终身大事的热心热门网游《新倩女幽魂》端游联合《捉妖记2》推出全新灵兽，此次宣传旨在呼吁玩家们带娃回家… 带娃回家可以，怎么一言不合就吃鸡了呢？还古装吃鸡！还要丁磊出面解决问题？

NETEASE GAME
Creative Direction / Planning / Project Managment / Art direction / Design / Animation


Catch demon is movie IP year-end hot spots, with the cooperation of the brand is numerous, the for the new mix ghosts "end make joint H5, is to break the conventional simple joint marketing, and combined with another current hot" chicken ", and forms of the chicken to compatible "President marketing" + "interest free-for-all, do depth fit from the creative content, attract users with a complete story, to make the cooperation between the IP and the brand more rational and interesting.


捉妖记既是电影IP也是年终热点，与之合作的品牌不计其数，此次为《新倩女幽魂》端游打造的联合H5，就是要打破常规的简单联合营销，而去结合另一项时下热点“吃鸡”，并用吃鸡的形式，去兼容“总裁营销”+“趣味混战”，从创意内容上做深度契合，用一条完整的故事吸引用户，让品牌与IP间的合作更有理有趣。