An Expanding Rice Glue Ball Digital Campaign / HTML5

As for yuanxiao, you may have eaten sesame stuffing and peanuts, or you may have tried the same kind of durian and bacon stuffing with TV advertisements, but have you ever seen the yuanxiao?

Yuanxiao man is a base of teasing, and proficient in 6 kinds of dialect, H5, he in the dustpan and sitting on the swings in the spoon, he will not forget you mean nervously provocation, "anger" you, let you "shake", after each shake phone, yuanxiao will touch on flour swelling. Then you will be lazy and mean, and continue to "stimulate" you, making you feel that this yuanxiao is as familiar as those around you who are always black.


关于元宵,你可能吃过芝麻馅儿、花生馅儿,也可能跟着电视广告尝试了同款榴莲馅儿、腊肉馅儿,但是你见过戏精馅儿的元宵吗?
元宵的人设是一个逗趣贱萌,并且精通6种方言的家伙,H5中他无论是在簸箕里还是坐在勺子里荡秋千,他都不忘贱兮兮地挑衅你、“激怒”你,让你“摇一摇”,每次摇动手机后,元宵便会沾上面粉胀大一点。随后便又恢复懒洋洋、贱萌的状态,继续“刺激”你,让你觉得这颗元宵熟悉得就像身边那些总是黑自己的好朋友。

China AMC
Creative Direction / Planning / Project Managment / Art direction / Design / 3D Design

The whole H5 we opened six characteristic mode of dialect, including the area of north China, northeast area, northwest area, each area, jiangsu postal district and the district of guangdong, almost covers the whole of China. Beijing dialect, northeast dialect, sichuan dialect, cantonese... In each dialect, there are different styles of yuanxiao "inner play", especially the northeast dialect and the northwest dialect yuanxiao is known as the humor.


整支H5我们开启了6种特色显著的方言模式,包括华北片区、东北片区、西北片区、川渝片区、江浙沪包邮片区以及两广片区,几乎覆盖了全中国。北京话、东北话、四川话、粤语……每种方言都爆笑上演不同风格的元宵“内心戏”,尤其是东北话、西北话的元宵被称为搞笑担当没毛病。